AYUSHEXCIL and Zepto Collaborate to Enhance Digital Access to AYUSH Products
The Ministry of Ayush has signed a Memorandum of Understanding (MoU) with AYUSHEXCIL and Zepto Limited to enhance the digital discovery and nationwide access to AYUSH products. This collaboration aims to ensure quality compliance and consumer trust in traditional healthcare products through digital platforms. Key features include a dedicated AYUSH storefront on Zepto and the promotion of the AYUSH Quality Mark. The initiative aligns with the government's vision of integrating traditional knowledge with modern infrastructure, fostering new market opportunities for AYUSH manufacturers, and supporting Digital India initiatives.
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