AYUSHEXCIL and Zepto Sign MoU for Digital Promotion of Authentic AYUSH Products
The Ministry of AYUSH will oversee the signing of a Memorandum of Understanding (MoU) between the Ayush Export Promotion Council (AYUSHEXCIL) and Zepto Limited on January 28, 2026, in New Delhi. The agreement aims to enhance the online visibility and accessibility of authentic AYUSH products through a dedicated platform on Zepto. The initiative will include quality compliance, consumer awareness, and digital onboarding of AYUSH manufacturers. The collaboration aligns with the government's efforts towards Digital India and aims to position AYUSH as a global health and wellness system.
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