Chalo India Global Diaspora Campaign Launched
The Ministry of Tourism has launched the Chalo India initiative aimed at encouraging the Indian diaspora to promote India as a tourist destination among their non-Indian friends. The initiative has issued 30 e-tourist visas to date and focuses on promoting lesser-known destinations and cultural heritage sites to increase India's share in the global tourism market. The campaign involves collaboration with Indian Missions abroad, the travel trade industry, and state governments to enhance tourist arrivals in India.
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