E-Commerce Platforms Commit to Eliminating Dark Patterns

In a significant move to enhance consumer protection, 26 leading e-commerce platforms in India have voluntarily declared compliance with the Guidelines for Prevention and Regulation of Dark Patterns, 2023. These platforms have conducted self-audits to ensure their user interfaces are free from manipulative designs. The Central Consumer Protection Authority (CCPA) has praised this initiative, urging other companies to follow suit. The guidelines aim to create a transparent and trustworthy digital marketplace by prohibiting deceptive practices that mislead consumers.

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