eSARAS Revolutionizes Rural Marketplace for Women Artisans

eSARAS, an initiative under the Ministry of Rural Development, has transformed the marketplace for rural women artisans in India by leveraging digital technology. Facilitating access to national markets, eSARAS empowers Self-Help Groups by eliminating intermediaries. It supports women's entrepreneurship and cultural preservation while integrating with major e-commerce platforms, thereby contributing to a sustainable rural economy.

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