Government Approves Revised Advertisement Rates for Print Media

The Indian government has accepted the recommendations from the 9th Rate Structure Committee to revise advertisement rates for print media. This change is aimed at addressing rising input costs and enabling print newspapers to compete better with digital platforms. The recommendations considered various factors such as newsprint cost escalation and inflationary trends. These revised rates will enhance financial stability for print media, supporting better content creation and reaching citizens effectively within a diversified media landscape.

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