Government Enforces Strong Content Safeguards on OTT Platforms to Protect Kids

The Indian government has reinforced stringent regulations to shield children from age-inappropriate content on OTT platforms through the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. These regulations mandate online content publishers to classify content based on age and ensure compliance with other ethical digital practices outlined under the IT Act, 2000. Established mechanisms, including a three-tier grievance redressal system and a Fact Check Unit, aim to prevent the spread of misleading or false information. Additionally, initiatives like the WAVES 2025 Summit and WAVES Bazaar are designed to inspire and support the local creator economy by offering platforms for promotion and engagement with global markets.

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