India Promotes Durga Puja on Global Stage
The Ministry of Culture of India is actively promoting the cultural celebration of Durga Puja to a global audience. Financial aid has been provided to document and research the festival for UNESCO nomination. The Sangeet Natak Akademi has collaborated internationally, sharing multimedia resources like videos to engage Indian communities abroad, and showcasing traditional performances during international committee meetings. As part of the Incredible India 2.0 campaign, efforts include digital marketing and media coverage to elevate the festival's profile internationally.
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