India Promotes Durga Puja on Global Stage

The Ministry of Culture of India is actively promoting the cultural celebration of Durga Puja to a global audience. Financial aid has been provided to document and research the festival for UNESCO nomination. The Sangeet Natak Akademi has collaborated internationally, sharing multimedia resources like videos to engage Indian communities abroad, and showcasing traditional performances during international committee meetings. As part of the Incredible India 2.0 campaign, efforts include digital marketing and media coverage to elevate the festival's profile internationally.

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APEDA Launches First Sea Shipment of Botanical-Infused Millet Foods to New Zealand

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the maiden sea shipment of botanical-infused, ready-to-cook millet functional foods from Karnataka to New Zealand. This milestone underscores the expanding opportunities for India's millet-based agricultural exports, bolstered by participation in APEDA-supported international trade fairs. Source: Original Link