Indian Government Enhances Broadcasting with BIND Scheme
The Indian government has initiated significant modernization efforts for Doordarshan and Akashvani under the ₹2,539.61 crore BIND Scheme. This initiative includes technological advancements like High Definition channels and the WAVES OTT platform, which aim to improve content quality, expand digital presence, and ensure wide public outreach through live broadcasts of key events like Mahakumbh 2025 and ISRO launches. The efforts also include attracting local talent for regional content, structural reforms, and multi-platform advertising strategies, resulting in substantial revenue generation from non-government advertisements.
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