India's New TRP Policy: Enhancing Television Ratings Measurement
The Ministry of Information and Broadcasting in India has proposed a new draft policy to modernize the Television Rating Points (TRP) system, allowing multiple agencies to measure viewership. This aims to address gaps in capturing data from streaming and mobile platforms, fostering competition, and aligning with contemporary viewing habits. The draft is open for public consultation for 30 days, seeking feedback to improve the accuracy and representation of audience data.
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