Launch of 'Nayi Chetna 4.0' Campaign for Gender Equality

Union Ministers Shri Shivraj Singh Chouhan and Annapurna Devi launched the 'Nayi Chetna 4.0' campaign aimed at promoting gender equality and women's empowerment. The initiative, supported by a joint advisory from 11 ministries, focuses on women's safety, dignity, and economic participation. The campaign seeks to change social attitudes towards daughters, promote self-reliance among women, and establish violence-free villages. It is part of the government's broader efforts to empower women economically and socially, with a goal to ensure no woman remains poor under Prime Minister Modi's leadership.

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