Ministry Launches Premium Brand to Preserve Tribal Craft and Heritage
The Ministry of Tribal Affairs of India has unveiled "RISA: Timeless Tribal," a premium signature brand focusing on tribal weaves, embroidery, and crafts to promote the rich tribal heritage and provide sustainable livelihoods to tribal artisans. RISA's launch is part of a broader initiative to enhance market access and profit-sharing for tribal communities, involving design interventions, capacity building, and infrastructure development. The brand will collaborate with prominent fashion designers and presents opportunities for tribal products in both domestic and international markets.
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