Ministry of I&B Enhances DCID Scheme to Boost Digital Outreach
The Ministry of Information and Broadcasting is expanding its Development Communication and Information Dissemination (DCID) Scheme to enhance the effectiveness of government initiative awareness through digital and local platforms. Utilizing media units like the Central Bureau of Communication, campaigns such as the Swacch Bharat Mission and others are being disseminated with a focus on reaching rural and urban areas, including Maharashtra and Jammu and Kashmir. The scheme, underpinned by the Government of India’s Digital Advertisement Policy 2023, aims at engaging a digital-savvy audience to improve awareness nationwide.
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