Ministry of Textiles Launches 'Swadeshi Campaign' to Boost Domestic Textile Demand
The Ministry of Textiles has initiated the 'Swadeshi Campaign' aimed at enhancing domestic demand for handloom, handicrafts, and textile products. The campaign focuses on increasing consumption among urban millennials and Gen Z, embedding textile heritage in national identity, empowering producers and MSMEs, and aligning with the Atmanirbhar Bharat initiative. It will run for 6 to 9 months, utilizing various events and social media to raise awareness and promote Indian textiles as symbols of pride and style. The campaign anticipates a significant increase in domestic textile demand, projected to reach $250 billion by 2030.
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