Ministry of Tourism Launches Initiatives to Boost Indian Tourism
The Ministry of Tourism in India has implemented various strategies to enhance both domestic and international tourism. Key initiatives include participating in global travel exhibitions, organizing familiarization tours for foreign tour operators and media, and promoting Indian culture through festivals and social media. The 'Dekho Apna Desh' initiative raises awareness of India's heritage, 'Bharat Parv' celebrates cultural diversity during Republic Day, and the 'Best Tourism Village Competition' recognizes villages that preserve cultural and natural assets. Additionally, India aims to be a leading MICE destination with the 'Meet in India' campaign, and promotes itself as a prime wedding destination through the 'India Says I Do' campaign.
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