Ministry of Tourism Rolls Out Major Campaigns to Boost Indian Tourism
The Ministry of Tourism in India is actively promoting the country's diverse tourist destinations through multiple initiatives targeting both national and international markets. Noteworthy campaigns include "Meet in India" aimed at bolstering the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, and "India Says I Do," which positions India as a global wedding destination. A revamped Incredible India Digital Platform offers a comprehensive virtual experience of India's heritage and attractions, using AI tools. Collaborative efforts with FICCI have led to significant events like the "Wed in India" expo. Engagement with citizens is also emphasized through digital platforms like MyGov.
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