Ministry of Tourism's Commitment to MICE Sector Growth

The Ministry of Tourism in India is intensifying its focus on the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, aiming to position the country as a global leader in this industry. At the South India Thought Leaders Conference, officials emphasized the need for city-level convention bureaus and a strong national MICE brand to enhance India's presence in the global market, which is projected to grow significantly by 2030. Key strategies discussed include improving infrastructure, fostering public-private partnerships, and leveraging existing resources to attract international events.

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