MICE

Ministry of Tourism's Commitment to MICE Sector Growth

Official Press

Official Press

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The Ministry of Tourism in India is intensifying its focus on the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, aiming to position the country as a global leader in this industry. At the South India Thought Leaders Conference, officials emphasized the need for city-level convention bureaus and a strong national MICE brand to enhance India's presence in the global market, which is projected to grow significantly by 2030. Key strategies discussed include improving infrastructure, fostering public-private partnerships, and leveraging existing resources to attract international events.

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APEDA Launches First Sea Shipment of Botanical-Infused Millet Foods to New Zealand

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the maiden sea shipment of botanical-infused, ready-to-cook millet functional foods from Karnataka to New Zealand. This milestone underscores the expanding opportunities for India's millet-based agricultural exports, bolstered by participation in APEDA-supported international trade fairs. Source: Original Link