MSME Ministry Partners with Amazon to Boost PM Vishwakarma Artisans' Reach

The Ministry of Micro, Small and Medium Enterprises (MSME) has signed an MoU with Amazon to help PM Vishwakarma Scheme artisans enhance their market access. This agreement aims to increase the visibility of traditional Indian artisans by facilitating their onboarding onto Amazon's marketplace, amplifying their product reach both nationally and globally. Under the MoU, Amazon will work with MSME to promote artisans in traditional trades, while enhancing visibility through its Karigar initiative. This collaboration supports the visions of Viksit Bharat and Atmanirbhar Bharat by empowering grassroots artisans.

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