NITI Aayog and HUL Join Forces to Promote Circular Economy in India
NITI Aayog’s Atal Innovation Mission and Hindustan Unilever Limited have partnered to launch a start-up acceleration program to advance India's circular economy. This initiative will support 50 promising start-ups over three years, focusing on plastics circularity and other post-consumer waste streams. The collaboration aims to empower start-ups with mentorship, funding, and market validation opportunities, leveraging expertise from government, industry leaders, and strategy firms to foster innovation and sustainable development.
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