ONDC Transforms E-commerce in India
The Open Network for Digital Commerce (ONDC) is revolutionizing India's e-commerce landscape by empowering small businesses, reducing costs, and expanding buyer choices. It facilitates direct interactions between buyers and sellers across multiple platforms, enhancing market access and lowering customer acquisition costs. Key initiatives include the launch of the 'Sahayak' WhatsApp bot in multiple languages, support for women-led enterprises, and partnerships with organizations like SIDBI and NABARD to assist small sellers and social sector sellers. ONDC aims to make digital commerce accessible to all, fostering competition and diverse product offerings.
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