Promotion of MICE Industry at Global Level

The Ministry of Tourism has identified MICE (Meetings, Incentives, Conferences, and Exhibitions) as a crucial segment of tourism and has developed a National Strategy and Roadmap to promote its growth in India. Key pillars of this strategy include institutional support, developing an ecosystem for MICE, enhancing competitiveness, improving ease of doing business, marketing India as a MICE destination, and skill development for the industry. This initiative aims to position India as a holistic tourism destination.

Source: Original Link