MICE Tourism

Promotion of MICE Industry at Global Level

Official Press

Official Press

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The Ministry of Tourism has identified MICE (Meetings, Incentives, Conferences, and Exhibitions) as a crucial segment of tourism and has developed a National Strategy and Roadmap to promote its growth in India. Key pillars of this strategy include institutional support, developing an ecosystem for MICE, enhancing competitiveness, improving ease of doing business, marketing India as a MICE destination, and skill development for the industry. This initiative aims to position India as a holistic tourism destination.

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APEDA Launches First Sea Shipment of Botanical-Infused Millet Foods to New Zealand

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the maiden sea shipment of botanical-infused, ready-to-cook millet functional foods from Karnataka to New Zealand. This milestone underscores the expanding opportunities for India's millet-based agricultural exports, bolstered by participation in APEDA-supported international trade fairs. Source: Original Link