Promotion of MICE Tourism by Ministry of Tourism

The Ministry of Tourism has identified MICE (Meetings, Incentives, Conferences, and Exhibitions) as a crucial segment of tourism in India. A National Strategy and Roadmap has been formulated to promote the MICE industry, focusing on institutional support, ecosystem development, competitiveness enhancement, ease of doing business, marketing India as a MICE destination, and skill development. This initiative aims to bolster the growth of MICE tourism in collaboration with State Governments and UT Administrations.

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APEDA Launches First Sea Shipment of Botanical-Infused Millet Foods to New Zealand

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the maiden sea shipment of botanical-infused, ready-to-cook millet functional foods from Karnataka to New Zealand. This milestone underscores the expanding opportunities for India's millet-based agricultural exports, bolstered by participation in APEDA-supported international trade fairs. Source: Original Link