Promotion of Tourism in Jammu & Kashmir Aftermath Pahalgam Attack
The Ministry of Tourism has reported a significant increase in domestic and foreign tourist visits to Jammu and Kashmir from 2020 to 2025, despite the aftermath of the Pahalgam attack. Various initiatives have been launched to promote tourism, including financial assistance for infrastructure development and campaigns like 'Dekho Apna Desh' and 'Chalo India'. The Incredible India Content Hub has also been established to enhance tourism promotion. However, no assessment has been made regarding the economic impact on local stakeholders.
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