SAIL Launches Nationwide Creative Challenge 'सेल-e-BRATION'
Steel Authority of India Limited (SAIL), a Maharatna PSU under the Ministry of Steel, along with MyGov, has introduced a creative contest called “सेल-e-BRATION: Steel Built India, SAIL Built Trust” as of January 30, 2026. The campaign aims to deepen the emotional connection between SAIL and the Indian populace by emphasizing SAIL's integral role in everyday life through storytelling. The challenge invites Indian citizens to create reels, cinematic stories, and digital ads on various themes such as infrastructure, defense, and community impact. Participants stand a chance to win prizes including cash awards, certificates, and social media spotlight.
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