SHE-MARTs Initiative Launched to Boost Women-Led Rural Markets
The Ministry of Rural Development, in partnership with DAY-NRLM and other stakeholders, held a two-day National Consultation in Bhubaneswar to discuss the implementation of SHE-MARTs across India. The initiative aims to develop community-owned, women-led marketing systems that integrate enterprise development and market access, moving away from subsidy-driven models. This effort aligns with the Ministry's goal to enhance income opportunities for women-led collectives.
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