Special Campaign 5.0

Special Campaign 5.0 Implementation Phase Highlights

Official Press

Official Press

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The Special Campaign 5.0, initiated by the Government of India, is currently in its implementation phase from October 2 to October 31, 2025. The campaign focuses on innovative, citizen-centric initiatives aimed at promoting cleanliness, waste management, and inclusivity. Key highlights include the transformation of waste into art, e-waste management initiatives, and the introduction of women-led public service models. The campaign has gained significant traction on social media with over 5,954 tweets and 133 PIB statements.

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APEDA Launches First Sea Shipment of Botanical-Infused Millet Foods to New Zealand

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the maiden sea shipment of botanical-infused, ready-to-cook millet functional foods from Karnataka to New Zealand. This milestone underscores the expanding opportunities for India's millet-based agricultural exports, bolstered by participation in APEDA-supported international trade fairs. Source: Original Link