Swadeshi Campaign

Swadeshi Campaign

Ministry of Textiles Launches 'Swadeshi Campaign' to Boost Domestic Textile Demand

The Ministry of Textiles has initiated the 'Swadeshi Campaign' aimed at enhancing domestic demand for handloom, handicrafts, and textile products. The campaign focuses on increasing consumption among urban millennials and Gen Z, embedding textile heritage in national identity, empowering producers and MSMEs, and aligning with the Atmanirbhar Bharat