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The Ministry of Tourism is making strides to boost tourist interest in the Buddhist Circuit by collaborating with multiple entities, including Indian Missions abroad, state governments, and the travel trade sector. The initiatives include organizing roadshows, participating in international trade exhibitions, and offering specialized pilgrimage packages. Significant investments have been
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The Ministry of Tourism's Incredible India 2.0 campaign, part of the Union Budget 2017-18, shifted towards a focused, market-specific strategy for promoting India's diverse tourism assets in targeted overseas markets, resulting in an increase in foreign tourist arrivals. Source: Original Link
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The Ministry of Tourism of India is amplifying its strategies to attract foreign tourists by revamping existing schemes and introducing new initiatives. The Ministry has launched the Swadesh Darshan 2.0 (SD2.0) and Challenge Based Destination Development (CBDD) schemes to support state and union territories in developing tourism infrastructure.
Tourism Promotion
The Ministry of Tourism is actively promoting India's tourism destinations and products through its social media platforms. They collaborate with social media influencers to enhance public engagement and promote various tourism-related events and experiences. This initiative was highlighted by Union Minister for Tourism and Culture, Shri Gajendra Singh
Jammu and Kashmir
The Ministry of Tourism has reported a significant increase in domestic and foreign tourist visits to Jammu and Kashmir from 2020 to 2025, despite the aftermath of the Pahalgam attack. Various initiatives have been launched to promote tourism, including financial assistance for infrastructure development and campaigns like 'Dekho Apna