Vice President Urges Global Branding for Indian Coir

Vice-President Shri C. P. Radhakrishnan emphasized the importance of making Indian coir a global brand during his interaction with the Federation of Indian Coir Exporters’ Associations (FICEA) in Kollam. He praised the resilience and innovation of the coir industry, highlighting the need for modern branding and market expansion. Radhakrishnan called for blending traditional knowledge with technology to enhance quality and access, urging stakeholders to strengthen partnerships for sustainability and innovation in the coir sector.

Source: Original Link