Vice President Urges Global Branding for Indian Coir

Vice-President Shri C. P. Radhakrishnan emphasized the importance of making Indian coir a global brand during his interaction with the Federation of Indian Coir Exporters’ Associations (FICEA) in Kollam. He praised the resilience and innovation of the coir industry, highlighting the need for modern branding and market expansion. Radhakrishnan called for blending traditional knowledge with technology to enhance quality and access, urging stakeholders to strengthen partnerships for sustainability and innovation in the coir sector.

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APEDA Launches First Sea Shipment of Botanical-Infused Millet Foods to New Zealand

The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the maiden sea shipment of botanical-infused, ready-to-cook millet functional foods from Karnataka to New Zealand. This milestone underscores the expanding opportunities for India's millet-based agricultural exports, bolstered by participation in APEDA-supported international trade fairs. Source: Original Link