CCPA Fines VLCC ₹3 Lakh for Misleading CoolSculpting Ads

The Central Consumer Protection Authority (CCPA) has fined VLCC Limited ₹3 lakh for misleading advertisements regarding fat-loss treatments using the CoolSculpting procedure. The CCPA found that VLCC made exaggerated claims about weight loss and size reduction, misrepresenting the procedure's actual FDA-approved uses. The authority has mandated strict disclosure requirements for future advertisements to protect consumers from misleading claims.

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