Government Enhances Consumer Protection for Ayush Products

The Ministry of Ayush has implemented measures to strengthen consumer protection and curb unverified claims by Ayush product manufacturers. This includes the establishment of a Pharmacovigilance Program, adherence to the Drugs and Magic Remedies Act, public awareness campaigns, and the launch of the 'Ayush Suraksha' online portal to track misleading advertisements and adverse drug reactions. The Supreme Court has stayed the omission of Rule 170 of the Drugs Rules, 1945, which is currently under judicial review.

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