Government Launches SHE-Marts to Empower Rural Women Entrepreneurs
The Ministry of Rural Development has introduced a new initiative called 'SHE-Marts' to provide rural women entrepreneurs with enhanced market access. This program under the Self Help Group ecosystem aims to offer structured retail outlets, promoting direct consumer engagement and bolstering the visibility of local products. Through this scheme, the government seeks to facilitate women in transitioning from livelihood activities to formal enterprise ownership, in alignment with the National Rural Livelihoods Mission. At present, no funds have been allocated or expended for this project.
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