Launch of eSARAS Platform Enhances Market Access for Women SHGs

The Ministry of Rural Development has launched the eSARAS platform, a digital marketplace to promote and sell products from Self Help Groups (SHGs). The initiative aims to facilitate direct sales online and through major e-commerce platforms, supporting women artisans in rural areas. Training and resources are provided to enhance the capabilities of SHG members, ensuring stronger market presence both locally and internationally.

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