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The eSaras online market, launched as part of India's Digital India initiative, connects over 8.99 crore Self-Help Group (SHG) members to national customers, promoting women-led entrepreneurship and sustainable rural livelihoods. Source: Original Link
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eSARAS, an initiative under the Ministry of Rural Development, has transformed the marketplace for rural women artisans in India by leveraging digital technology. Facilitating access to national markets, eSARAS empowers Self-Help Groups by eliminating intermediaries. It supports women's entrepreneurship and cultural preservation while integrating with major e-commerce platforms,