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The Ministry of Tourism in India has initiated a series of measures aimed at boosting MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism across the country. This includes the establishment of MICE Promotion Bureaus and a detailed National Strategy and Roadmap focused on enhancing the competitiveness and ease of doing business
news
The Ministry of Tourism of India is amplifying its strategies to attract foreign tourists by revamping existing schemes and introducing new initiatives. The Ministry has launched the Swadesh Darshan 2.0 (SD2.0) and Challenge Based Destination Development (CBDD) schemes to support state and union territories in developing tourism infrastructure.
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The Ministry of Tourism in India is actively promoting the country's diverse tourist destinations through multiple initiatives targeting both national and international markets. Noteworthy campaigns include "Meet in India" aimed at bolstering the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, and "India Says I Do,
Incredible India
The Ministry of Tourism has launched a revamped Incredible India Digital Platform (IIDP) to enhance travel experiences by showcasing India's cultural heritage and attractions. The platform utilizes AI for personalized visitor experiences and has seen significant engagement, with 26 lakh visitors recorded by July 2025. Domestic tourist visits
Tourism
The Ministry of Tourism is providing financial assistance to approved tourism service providers (TSPs) for promoting and marketing Indian tourism in overseas markets under the Marketing Development Assistance (MDA) Scheme. The scheme is currently under review to meet industry needs. The Ministry has participated in various international travel trade events
Jammu and Kashmir
The Ministry of Tourism has reported a significant increase in domestic and foreign tourist visits to Jammu and Kashmir from 2020 to 2025, despite the aftermath of the Pahalgam attack. Various initiatives have been launched to promote tourism, including financial assistance for infrastructure development and campaigns like 'Dekho Apna
Homestay
The Ministry of Tourism has classified homestay facilities in India under a voluntary scheme, offering Gold and Silver categories. The government has introduced Mudra Loans to support the establishment of homestays and approved a scheme to develop 1000 homestays for tribal communities. Additionally, a capacity-building program aims to enhance skills